{What’s Next} at #KOOVSAW14





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I’ll be the first to admit that I was never an avid online shopper, till I started a full-time job last year and stopped having time to live (or blog). Since then, weekends were spent catching up with myself and whatever few friends hadn’t abandoned me because I was so terribly anti-social after work, that trekking out to the shops seemed like a Herculean task.


I’ll also be the first to admit that online shopping has, all at once, been one of the best and worst things to ever happen to me. To be specific, the best thing that’s happened to my wardrobe, the worst thing that’s happened to my bank account. But I digress. I tested the waters on some of the regular mass-market e-stores, but found a fast favourite in Koovs.


High on the trend factor, affordable and anything but mass-market, Koovs caters to a more evolved fashion audience by offering them access to a range of designers and brands unavailable anywhere else in India, in-house designers and their very own private label. With a massive selection of delicious prints, off-the-runway bags and shoe-gasm inducing footwear, I couldn’t help but scoop up jumpsuits, overalls, skirts, jackets, boots and a bag for myself, all between December and now. In fact, even my birthday outfit later this month is a stunning burgundy kimono-sleeved jumpsuit made by the brand.


Which is why, when they invited me to preview their A/W ’14 collection over iced tea and tasty treats, I was more than happy to make my way  across town, to one of my favourite South Bombay bars, Cheval, to see all they had to offer.


Oh, and they did not disappoint. From fringed skirts to shaggy jackets, nuclear prints and embellished bombers, jelly sandals, filigree sunglasses, fringed t-shirts and eye-popping bling, they had it all and then some. And by ‘some’, I’m referring to the absolutely GORGEOUS black faux croc tassel boots pictured below. I just can’t wait till August for them to go live on the website, and am marking off each day on my calendar with a big, fat ‘X’ till they do!


I, of course, did what I thought was appropriate and wore a pair of stunning tropical print leggings from the exclusive capsule collection they collaborated on with Henry Holland this season (outfit post coming soon!).


All in all, I’m happy to report that the brand is only getting better by the day and could be the biggest power player in Indian e-commerce very soon. Congratulations to everyone on the team, you’re doing an absolutely fantastic job and I can’t wait to see what you come up with next!






  • BB-x-JCBblog Spa-rty Time April 9, 2013